
It's the dawn of a new Hyundai
Hyundai is on a journey of transformation.
Hyundai is on a journey of transformation.
Now recognised across the industry for design, innovation and technological leadership, the brand has won multiple awards over recent years. In 2023, we ushered in new dawn for Hyundai in the UK, prompted by a change of the brand pronunciation to bring it in line with the global organisation and to celebrate Hyundai’s Korean heritage.
Today, this new era continues.
The latest advertising campaign, Where Have You Been?, reaffirms that preconceptions of the brand based on vehicles from decades ago should be set aside in line with the present-day reality of Hyundai’s multi-award-winning product line-up. Discover the electric cars featured in our latest advertising campaign, from electrified performance and head-turning design to spacious flexibility, the award-winning Hyundai electric car range is ready to power your world.
If you think you know our cars and how to say our name, where have you been?
It’s the dawn of a new Hyundai.

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