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At Motorfair, we use technologies like cookies, pixels, and local storage to make our websites easier to use and to tailor content to be more relevant for you. This guide is designed to explain, as clearly as possible, what cookies are; the purpose of those used on Motorfair websites; and what options you have to control or delete them – if you decide you want to.

What is a cookie?

Almost every website uses cookie technology. A cookie is a small file that saves Internet settings. It gets downloaded through a browser during the first visit to a website. When you next return to the site using the same device, the browser may check to see if a related cookie is present (i.e. containing the site name) and use the data inside the cookie to send back to the site. This allows sites to recognise that the browser has visited before and, in some cases, vary the content shown to reflect that.

The benefits of cookies

Some cookies are extremely useful, because they can make the experience more user-friendly when you come back to a website you’ve visited several times previously. Provided you use the same device and browser as before, they can, for example, remember your preferences, help us to know how you use our sites, and make the content shown more relevant to your interests and needs.  None of the cookies used on our websites collect information that personally identifies you.

Below is a table showing the main cookies used on this website, explaining where they appear and what they do.

Controlling and deleting cookies

If you want to change how a browser uses cookies, including blocking or deleting cookies from Motorfair websites (or any other website in fact) you can do so by changing the browser settings.

To control cookies, most browsers allow you to either accept or reject all cookies, only accept certain types of cookies, or prompt you each time a site wishes to save a cookie. It's also easy to delete cookies that are already saved on your device by a browser.

The processes for controlling and deleting cookies vary depending on which browser you use. To find out how to do so with a particular browser, you can use the Help function within it or alternatively you can visit which explains, step-by-step, how to control and delete cookies in most browsers.

CookieNamePurposeMore Information
Site cookie (for searching and improving visitor experience) session This cookie is automatically created by our server to allow authentication of users. -
Google Analytics _utma
A third party cookie used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where vistors have come to the site from and the pages they visited. To find out more visit Google Privacy Policy Overview
YouTube __utmb, __atuvc A third party cookie used by YouTube: We embed videos from our official YouTube channel using YouTube's privacy-enhanced mode. This mode may set cookies on your computer once you click on the YouTube video player, but YouTube will not store personally-identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode.. To find out more visit YouTube's embedding videos information page
Contact at Once (chat system) __popinCount, __visitorTempInfo_38125 A third party cookie used for our online chat system.  
Facebook   A third party cookie for the Facebook Customer Audience Pixel on our website to advertise goods and services which may be of interest to you. For example, we may show an advert on Facebook which relates to particular pages you visited on our site when we have an offer on. The pixel will not provide any private information on your profile or account.  

_C4AP (SIPersist)   Used to identify if the visitor is new or returning, includes historic activities such as when/if a chat has started, hotspot hit or conversion occurred.  Persistent 31/Dec/2030

_C4AS (SISession)   Used to hold information about the Click4Assistance tools and proactive rules.  Session

ASP.Net_SessionId   The chat window runs on a Microsoft asp.NET platform, this cookie is strictly necessary to allow asp.NET to maintain anonymized user session by the server.  Session

ICO Registration

We are registered as a data controller with the Information Commissioner's Office and our registration number is: Z5764186

Data Protection Officer

Our Data Protection Officer is Frances Sanders any Data Protection issues can be directed to The Data Protection Officer, Worcester Carsales Limited T/A T Wall Garages, High Street, Pensnett, DY6 8XB or via [email protected]

Trade Associations

We are authorised and regulated by The Financial Conduct Authority. We also subscribe to the Motor Industry Code of Practice.
If you have any specific questions that are not covered in the FAQ section please mail your enquiry, contact details here.

This Privacy Policy was added 1st January 2010 and last updated 16th April 2018.

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Contact Us: 220 The Radleys, Mackadown Lane, Birmingham, B33 0QR, Tel: 0121 788 2000

  • Worcester Carsales Ltd t/a Motorfair, is acting as a credit broker and not a lender. We can introduce you to a limited number of finance providers and may receive commission from them for the introduction.

    Reg Office: T Wall Garages High Street Pensnett Kingswinford DY6 8XB

    Reg. Company Number: 595935 We are also regulated by the Financial Conduct Authority (FCA) Registered number 303948

    VAT Reg. No. 274 7367 26