Motorfair General Data Protection Regulation Privacy & Website Notice

Motorfair (B’ham) Ltd is registered with the Information Commissioners Office as a Data Controller.
Our registration number is;
Motorfair B’ham Limited Z8810153 

We can be contacted at; 220 The Radleys, Garretts Green, Birmingham B33 0QR. alternatively you can email,

We process data to provide our customers and prospective customers with all the relevant information regarding the enquiry made. From time to time we may record our telephone calls for training and monitoring purposes only.

Any data held is within a secure Dealer Management System (DMS) which has high levels of encryption.

In addition to any contractual requirements for us processing your data, we will send you information periodically by Telephone, Email, and Post or Text message. Our DMS will hold details of this consent. You can vary your consent at any time by emailing your preferences to

If you instruct us to cease processing for marketing purposes we will do so as quickly as possible.

The data you provide us will only be shared with third party processors for us to meet the contractual requirements of your order. This includes;

  • Our panel of finance providers should your vehicle be financed.
  • Our panel of General Insurance providers (if applicable).
  • The guarantee provider for paint and interior protection (if applicable).
  • The relevant service plan provider ( if applicable)
  • Our delivery agents should our contract with you require onward delivery of a vehicle or parts.

We may be legally obliged to disclose your personal information;
To the extent that we are required to do so by law; in connection with any ongoing or prospective legal proceedings; in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk); to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.

You may instruct us to provide you with any personal information we hold about you, via a Subject Access Request. Upon receipt of such a request and a fee as outlined in I CO guidelines of £10.00, we will after confirming your identity, provide all relevant data we may hold to you in the most practical format unless otherwise stipulated and is reasonably possible.

We may withhold personal information that you request to the extent permitted by law. If you instruct us to no longer process your personal data, we will do so as quickly as possible.

Our data retention periods are reviewed on a regular basis and we will only hold personal information for how long it is deemed relevant for the required activity or as required for legal reasons or as stated in any relevant contract that we have in place with you


We share information within Motorfair in order to offer you the full range of our services but your personal data is not disclosed to any third parties outside Motorfair without your consent, unless that sharing is required as part of a sales contract with you. If you consent to a credit search with respect to a finance application, we will be required to send your information outside of Motorfair. This information will not be used for any other purpose other than to obtain a credit line, which we will communicate, to you and in addition you will receive further Privacy information from the relevant finance provider.


We share information with our vehicle manufacturer partner, Hyundai. We do this in line with our retailer agreement and in respect of safety and compliance specifications. If your enquiry leads to a sale of a new car, then for the purposes of warranty, registration, and safety compliance we will share this information with them.

IP Addresses

The additional cookies that run during your session on the website will collate information regarding your computer in the form of server logs including where available your IP addresses, operating system, browser types regarding your systems administration.

This is for the purpose of statistical data, disabling cookies ensures that your IP addresses will not be recorded. You can update your cookie preferences within your browser settings. Please note that disabling cookies will ensure that your IP addresses will not be recorded.

Motorfair would request that cookies are accepted, since they are used for;

  • Customisation of the website layout and content
  • Recognition of when a user has visited and how many unique visits are received
  • Remembering your preferences and settings
  • Recognition of devices so as not need to provide the same information on visits to the website
  • Identification of errors for resolution
  • Identification of what is relevant whilst browsing the website
  • Collation of statistical and anonymous information around the use of our digital services
  • Effectiveness of our website and online message


The Motorfair website may contain links to and from the websites of our third party partners and manufacturer.
In the event that you follow these links, these websites will have their own privacy policies, and Motorfair do not accept any responsibility or liability for these policies.
Motorfair advise you to visit these policies before giving any personal details to these websites.

Social Networks

The website associated with Motorfair may offer you the opportunity to share or follow information about the business using third party social networking functionality ‘share this’, ‘like this’ or ‘follow me’ buttons.

We offer this functionality in order to generate interest toward our website and services among members of your social networks.
You should be aware that sharing personal information within a social network may result in that being collected by a social network provider. This could result in that information becoming publicly available in internet search engine results.
Motorfair do not exercise or endorse controls, policies or practices or any third party social network that you may access through our website.
Please read the Privacy policy of any social network with which you may share information with.

We may update our Privacy Policy from time to time so advise you to check it each time you visit the site.


Website Privacy And Legal Information

Motorfair has made every effort to ensure the accuracy of the information contained in this site.

Whilst every effort is made to produce up to date products and specifications, this site should not be regarded as an infallible guide to our vehicles products and services, nor does it constitute an offer for the sale of any particular vehicle.


All rights, including copyright and database right, in the website and its contents, are owned by or licensed to Motorfair, or otherwise used by Motorfair as permitted by applicable law or the copyright holder. You may not copy, reproduce, republish, download, post, broadcast or transmit any text, images, graphic, logo, button, icon, image and their selection and arrangement thereof, and any underlying source code and software, for any commercial or public purpose without prior written permission from Motorfair or the copyright holder.

You may not adapt, alter or create any of the material or information in this site or use it for any other purpose other than for your personal non-commercial use. You agree to use this site only for lawful purposes.

Motorfair reserves the right to use for its own purposes any material submitted to the site, including text and images, either on the site or in any other form, including for publicity purposes. Motorfair reserves the right to monitor submissions to the site and to edit or reject any submissions.


We try to ensure that information on our site is accurate, complete and up-to-date. In using this site, however, you agree to be bound by the Terms & Conditions, which take effect on the date when you first use the site.

Without prejudice to your statutory rights, the site and all information, text, names, images, pictures, logos, links and icons and other materials (without limitation) are provided 'AS IS' and on an 'IS AVAILABLE' basis without representation warranty or endorsement, express or implied. In particular, we do not warrant or represent the accuracy or completeness of information provided on this site nor do we guarantee that use of this site will be uninterrupted or error-free, or that the site and its servers are free of computer viruses or bugs.

In no event will Motorfair be liable to any person for any damage or loss that may arise from the use of any information contained in our site or products displayed on our site, including, without limitation, indirect or consequential damages, or any damages whatsoever arising from use or loss of use, data, or profits, whether in action of contract, negligence or other tortious action, arising out of or in connection with the use of the site.

Notwithstanding anything else in these Terms & Conditions, we will not be liable for claims relating to the functionality or availability of this site.


All names, images, logos identifying Motorfair are proprietary marks of Motorfair. All third party brand, product, service and company names contained on this site are the trademarks, service marks and trade names of their respective holders. Motorfair does not give permission for their use by any person other than the holders. Any such use may constitute an infringement of the holders' rights.

External links

Motorfair does not represent, warrant, endorse or hold responsibility over any external sites that may be linked to and from this site. Any external site that you visit by clicking through a link on this site is outside the control of Motorfair and you visit entirely at your own risk.

Software disclaimer

The software downloads from this site have been thoroughly scanned and tested at all stages of production, but - as with all new software - we still recommend that you run a virus checker before use. We also recommend that you have an up-to-date backup of your hard disk before using the software. Motorfair cannot accept responsibility for any disruption, damage and/or loss of data on your data or computer system that may occur while using the software. Consult your network administrator before installing any software on a networked computer.


This web site uses cookies in a number of ways which are as follows:

Aggregated Site Usage Statistics

Cookies may be placed on your computer, phone or other Internet device to provide us with aggregated data of the usage of this site and the mediums which are driving traffic to the site. The data gathered by these is aggregated and therefore your individual usage of this site cannot be attributed to you.

Essential Site Features

Cookies may be placed upon your computer, phone or other Internet device in order to provide essential site features such as allowing you to compare different cars in stock and complete enquiry forms quickly.

Complimentary Site Features

The site may also use Cookies for certain complimentary purposes such as showing you the car that you last looked at on the home page. All these functions are designed to improve your experience of using the site. If you don't want this site to place Cookies on your device you can disable these using your Internet Browser settings.


These Terms & Conditions shall be governed by and construed in accordance with the laws of England and Wales. Disputes arising here shall be exclusively subject to the jurisdiction of the courts of England and Wales.

If any of these Terms should be determined to be illegal, invalid or otherwise unenforceable by reason of the laws of any state or country in which these Terms are intended to be effective, it shall be severed and deleted from this clause. All other Terms of Use and Terms & Conditions shall remain in full force and continue to be binding and enforceable.

Motorfair reserves the right to change any of its terms and conditions at any time by posting changes online.

If you do not accept these Terms in full, you must stop using this website immediately.